Rapala Twitchin' Mullet 8 (Glass Ghost)

$11.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala F-Mag 18 Magnum (silver mackeral)

$19.99

Floating, shallower running version of the legendary Magnum®. This high-speed lure can be cast at fast moving fish, or trolled behind your boat amongst other diving or skirted lures. Suitable for a large range of salt and freshwater species.

Product Features:

Sizes 11 and 14 are made of balsa wood
Size 18 has super tough abachi wood construction
Floating model
Anti-broach design
Rugged rust resistant hardware
Natural and stimulator patterns
VMC® Perma Steel® hooks
Hand-tuned & tank-tested

Rapala F-Mag 18 Magnum (silver mackeral)

Rapala Skitter Walk 11 (Hot Chartreuse)

$10.99

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates wounded or fleeing baitfish. All feature 3D holographic eyes and you can choose from appetizing painted or chrome color patterns. All are equipped with VMC® black nickel hooks.

Rapala® "Walk-the-Dog" Action
Weighted Tail
Realistic Eyes
Painted or Chrome Finishes
Rugged Construction
VMC® Black Nickel Hooks

Rapala X-Rap 14 (Mullet)

$16.99

The Rapala X-Rap Saltwater lures are designed to be cast or trolled. Built to withstand saltwater fisheries with Perma Steel 3X hooks. Rip them for extreme, erratic slashbait action or troll for classic Rapala "wounded-minnow" action. Prominent scales and lateral line, internal holographic foil for optimum flash combine with internal long-cast system and 3D holographic eyes to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance.

Features:

The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait).
Can be cast or trolled and dive unassisted to a 4 to 8 feet.
Rip and jerk for extreme, erratic slashbait action or troll for classic Rapala "wounded-minnow" action.
Internal long-cast system and 3D holographic eyes.
Built to withstand saltwater fisheries with Perma Steel 3X hooks.
Available in a wide range of saltwater baitfish colors.

Rapala Twitchin' Mullet 8 (Pin Fish)

$11.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala X-Rap Magnum 15 (Red Head)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 15 (Hot Pink UV)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 15 (Bunker)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 15 (Blue Silver Mackerel)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 15 (Blue Silver Mackerel)

Rapala X-Rap Magnum 30 (Spotted Minnow)

$26.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 30 (Glass Ghost)

$26.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 40 (Yellowfin Tuna)

$27.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 40 (Yellow Fusilier UV)

$27.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 40 (Yellow Fusilier UV)

Rapala X-Rap Magnum 40 (Silver Fluorescent Chartreuse)

$27.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 40 (Silver Fluorescent Chartreuse)

Rapala X-Rap Magnum 40 (Sailfish UV)

$27.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 40 (Purple Mackerel)

$27.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala X-Rap Magnum 40 (Purple Mackerel)

Rapala Super Shad Rap 14 (Mullett)

$17.99

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for monster largemouth bass, striped bass, peacock bass, fat walleyes, nile perch and other monster freshwater species. Built to withstand the rigors and world class fights of saltwater species like tarpon, blue fish, tuna and kings. From the glacial lakes of Canada to the murky waters of the Amazon, the patterns and colors offer perfect imitations of the prey of predator fish. Natural swimming action at any speed. Stainless steel through wire construction, VMC® black nickel hooks, each lure is hand-tuned and tank-tested to fish perfect right out of the box.

Premium Balsa Wood Construction
Natural Baitfish Profile
Life-Like Patterns
VMC® Black Nickel Hooks
Stainless Through Wire Construction
Hand-Tuned & Tank-Tested

Rapala Super Shad Rap 14 (Gold Fish)

$17.99

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for monster largemouth bass, striped bass, peacock bass, fat walleyes, nile perch and other monster freshwater species. Built to withstand the rigors and world class fights of saltwater species like tarpon, blue fish, tuna and kings. From the glacial lakes of Canada to the murky waters of the Amazon, the patterns and colors offer perfect imitations of the prey of predator fish. Natural swimming action at any speed. Stainless steel through wire construction, VMC® black nickel hooks, each lure is hand-tuned and tank-tested to fish perfect right out of the box.

Premium Balsa Wood Construction
Natural Baitfish Profile
Life-Like Patterns
VMC® Black Nickel Hooks
Stainless Through Wire Construction
Hand-Tuned & Tank-Tested

Rapala Super Shad Rap 14 (Fire Tiger)

$17.99

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for monster largemouth bass, striped bass, peacock bass, fat walleyes, nile perch and other monster freshwater species. Built to withstand the rigors and world class fights of saltwater species like tarpon, blue fish, tuna and kings. From the glacial lakes of Canada to the murky waters of the Amazon, the patterns and colors offer perfect imitations of the prey of predator fish. Natural swimming action at any speed. Stainless steel through wire construction, VMC® black nickel hooks, each lure is hand-tuned and tank-tested to fish perfect right out of the box.

Premium Balsa Wood Construction
Natural Baitfish Profile
Life-Like Patterns
VMC® Black Nickel Hooks
Stainless Through Wire Construction
Hand-Tuned & Tank-Tested

Rapala Countdown 14 Magnum (green mackeral)

$19.99

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tarpon, tuna and wahoo the Rapala Magnum® CountDown® is rigged saltwater tough. Metal lip, welded line tie, heavy-duty split rings and Perma Steel hooks provide long life and premium performance. Made of super tough African Abachi wood, these sinking lures swim true at any speed, cast or trolled. More World Record fish have been caught with these Rapalas than any other lure. Magnums® are truly "Your Best Shot At A World Record."

Construction - Super Tough African Abachi Wood
Features - Sinking Design
Swim Action - Classic Rapala "Wounded Minnow"
Targeted Species - Fresh & Saltwater Big Game
Terminal Tackle - VMC® Perma Steel® Hooks
Rugged Rust Resistant Hardware
Natural and Stimulator Patterns
Hand-Tuned & Tank-Tested

Rapala Countdown 14 Magnum (green mackeral)

Rapala Rap-V Blade (purpledescent)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala Rap-V Blade (moss back shiner)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala Rap-V Blade (molten copper)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala Rap-V Blade (gold chrome tiger)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala Rap-V Blade (ghost)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala Rap-V Blade (fire tiger)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala Rap-V Blade (clown)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala Rap-V Blade (carbon)

$10.99

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. Two line tie positions; front line tie for a slower fall swimming action, rear line tie for a faster fall, head down action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish.

Metal Frame with Durable Plastic Body, Internal Scales & Metalized Flash Foil
Two Line Tie Holes
Distinctive Loud BB Rattle System
Instant Tight Vibration on Lift or Retrieve
Bass/Multi-Species, Freshwater
VMC® Snap, Black Nickel Round Bend & Double Belly Hook

Rapala

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