Rapala SKV-10 (Hot Pink)

$11.99

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line.

Translucent Body
3D Holographic Eyes
Quick Turning Walk-the-Dog
Casting Topwater
Inshore Gamefish Species
VMC Black Nickel Round Bend Hooks

Rapala SKV-10 (Red Ghost)

$11.99

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line.

Translucent Body
3D Holographic Eyes
Quick Turning Walk-the-Dog
Casting Topwater
Inshore Gamefish Species
VMC Black Nickel Round Bend Hooks

Rapala SSW-11 (Hot Chartreuse)

$10.99

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Weighted tail keeps bait in natural position even at rest. Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates wounded or fleeing baitfish. All feature 3D holographic eyes and you can choose from appetizing painted or chrome color patterns. All are equipped with VMC® black nickel hooks.

Rapala® "Walk-the-Dog" Action
Weighted Tail
Realistic Eyes
Painted or Chrome Finishes
Rugged Construction
VMC® Black Nickel Hooks

Rapala SXRTM-08 (Silver)

$11.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala SXRTM-08 (Albino Shiner)

$11.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala SXRTM-08 (Pin Fish)

$11.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala SXRTM-08 (Glass Ghost)

$11.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala SXRTM-06 (Glass Ghost)

$10.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala SXRTM-06 (Mullet)

$10.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala SXRTM-06 (Olive Green)

$10.99

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Mullet into pockets where big fish love to ambush their prey.

X Style Translucent Body
3D Holographic Eyes
Slow Sinking Subsurface Walk-the-Dog
Casting Dives 1' - 2'
Inshore Gamefish Species
VMC Coastal Black® 1X Inline Single Hooks

Rapala XRMAG-15 (Wahoo)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Silver)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Sailfish UV)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Red Head)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Hot Pink UV)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Glass Ghost)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Fire Tiger)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Dorado)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Bunker)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Blue Silver Mackerel)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-15 (Blue Sardine)

$18.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-20 (Yellowfin Tuna)

$24.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-20 (Yellow Fusilier UV)

$24.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-20 (Spotted Minnow)

$24.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-20 (Silver)

$24.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-20 (Red Head)

$24.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-20 (Hussar UV)

$24.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Rapala XRMAG-20 (Hot Head)

$24.99

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.

Deep-Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

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