D.O.A.

The PT-7's aerodynamic body casts like a bullet and skips into tight places where others can't. 3" length and 5/8 oz, this soft plastic minesweeper detonates explosive strikes like no other topwater on the market today. Snook, redfish, seatrout and largemouth bass find its "walk-the-dog" action simply irresistible. Pre-rigged with a single premium 7/0 EWG hook, it keeps big fish on where standard trebles fail.

A must-have for probing inshore and near-shore waters on every coast. The D.O.A. C.A.L. Shad Tail is a proven-deadly bait for seatrout, redfish, flounder, snook, fluke, and everything in between. With its laminated colors, this iconic soft plastic bait from D.O.A. Lures has the look of real live bait and a swimming action game fish can't resist. Infused with shrimp scent.

• Premier plastic tail with lifelike swimming action
• Laminated colors mimic live bait
• Infused with shrimp scent

A must-have for probing inshore and near-shore waters on every coast. The D.O.A. C.A.L. Shad Tail is a proven-deadly bait for seatrout, redfish, flounder, snook, fluke, and everything in between. With its laminated colors, this iconic soft plastic bait from D.O.A. Lures has the look of real live bait and a swimming action game fish can't resist. Infused with shrimp scent.

• Premier plastic tail with lifelike swimming action
• Laminated colors mimic live bait
• Infused with shrimp scent

Give inshore game fish a meal they'll eagerly attack. The D.O.A.® C.A.L. Jerk Bait has a plump, heavy body that's easy to rig and casts long. Its long, supple tail delivers likelike movement with every twitch. Rig on a wide-gap worm hook or jighead and toss to likely holding spots for trout, snook, redfish, flounder, and more.

• Plump, heavy body
• Long, supple, high-action tail
• Lifelike movement

A must-have for probing inshore and near-shore waters on every coast. The D.O.A. C.A.L. Shad Tail is a proven-deadly bait for seatrout, redfish, flounder, snook, fluke, and everything in between. With its laminated colors, this iconic soft plastic bait from D.O.A. Lures has the look of real live bait and a swimming action game fish can't resist. Infused with shrimp scent.

• Premier plastic tail with lifelike swimming action
• Laminated colors mimic live bait
• Infused with shrimp scent

A must-have for probing inshore and near-shore waters on every coast. The D.O.A. C.A.L. Shad Tail is a proven-deadly bait for seatrout, redfish, flounder, snook, fluke, and everything in between. With its laminated colors, this iconic soft plastic bait from D.O.A. Lures has the look of real live bait and a swimming action game fish can't resist. Infused with shrimp scent.

• Premier plastic tail with lifelike swimming action
• Laminated colors mimic live bait
• Infused with shrimp scent

The D.O.A.® TerrorEyz is the softbait that actually makes eye contact with fish. Its unique body profile features oversized holographic eyes that shoot out flashes of reflected light, prompting fresh and saltwater fish to go crazy and strike! The eyes actually comprise a hidden jighead for an extremely natural look and a true swim, especially in current; the nose deflects easily off rocks and other submerged cover. The TerrorEyz is highly effective for everything from crappies to snook to tarpon, and can be fished vertically or horizontally.

• Oversized holographic eyes
• Hidden jighead provides a natural look
• Swims true, even in current
• Can be fished vertically or horizontally

Give inshore game fish a meal they'll eagerly attack. The D.O.A.® C.A.L. Jerk Bait has a plump, heavy body that's easy to rig and casts long. Its long, supple tail delivers likelike movement with every twitch. Rig on a wide-gap worm hook or jighead and toss to likely holding spots for trout, snook, redfish, flounder, and more.

• Plump, heavy body
• Long, supple, high-action tail
• Lifelike movement

Give inshore game fish a meal they'll eagerly attack. The D.O.A.® C.A.L. Jerk Bait has a plump, heavy body that's easy to rig and casts long. Its long, supple tail delivers likelike movement with every twitch. Rig on a wide-gap worm hook or jighead and toss to likely holding spots for trout, snook, redfish, flounder, and more.

• Plump, heavy body
• Long, supple, high-action tail
• Lifelike movement

A must-have for probing inshore and near-shore waters on every coast. The D.O.A. C.A.L. Shad Tail is a proven-deadly bait for seatrout, redfish, flounder, snook, fluke, and everything in between. With its laminated colors, this iconic soft plastic bait from D.O.A. Lures has the look of real live bait and a swimming action game fish can't resist. Infused with shrimp scent.

• Premier plastic tail with lifelike swimming action
• Laminated colors mimic live bait
• Infused with shrimp scent

The PT-7's aerodynamic body casts like a bullet and skips into tight places where others can't. 3" length and 5/8 oz, this soft plastic minesweeper detonates explosive strikes like no other topwater on the market today. Snook, redfish, seatrout and largemouth bass find its "walk-the-dog" action simply irresistible. Pre-rigged with a single premium 7/0 EWG hook, it keeps big fish on where standard trebles fail.

A must-have for probing inshore and near-shore waters on every coast. The D.O.A. C.A.L. Shad Tail is a proven-deadly bait for seatrout, redfish, flounder, snook, fluke, and everything in between. With its laminated colors, this iconic soft plastic bait from D.O.A. Lures has the look of real live bait and a swimming action game fish can't resist. Infused with shrimp scent.

• Premier plastic tail with lifelike swimming action
• Laminated colors mimic live bait
• Infused with shrimp scent

A consistent drop rate, realistic swimming action, and downward-facing vibration legs make D.O.A.® Shrimp Lures easily capable of outfishing the real thing. These lures are made of soft plastic and impregnated with farm-grown shrimp to resemble the taste and feel of real shrimp. Excellent for almost every saltwater species, including snook, redfish, flounder, tarpon, ladyfish, jacks, and sheepshead. D.O.A. Shrimp have also proven effective on freshwater trout and bass. Use a slow retrieve for best results.

• Capable of outfishing live shrimp
• Excellent for almost every saltwater species
• Consistent drop rate and realistic swimming action
• Shrimp-impregnated
• Quantity: 3

A consistent drop rate, realistic swimming action, and downward-facing vibration legs make D.O.A.® Shrimp Lures easily capable of outfishing the real thing. These lures are made of soft plastic and impregnated with farm-grown shrimp to resemble the taste and feel of real shrimp. Excellent for almost every saltwater species, including snook, redfish, flounder, tarpon, ladyfish, jacks, and sheepshead. D.O.A. Shrimp have also proven effective on freshwater trout and bass. Use a slow retrieve for best results.

• Capable of outfishing live shrimp
• Excellent for almost every saltwater species
• Consistent drop rate and realistic swimming action
• Shrimp-impregnated
• Quantity: 3

A consistent drop rate, realistic swimming action, and downward-facing vibration legs make D.O.A.® Shrimp Lures easily capable of outfishing the real thing. These lures are made of soft plastic and impregnated with farm-grown shrimp to resemble the taste and feel of real shrimp. Excellent for almost every saltwater species, including snook, redfish, flounder, tarpon, ladyfish, jacks, and sheepshead. D.O.A. Shrimp have also proven effective on freshwater trout and bass. Use a slow retrieve for best results.

• Capable of outfishing live shrimp
• Excellent for almost every saltwater species
• Consistent drop rate and realistic swimming action
• Shrimp-impregnated
• Quantity: 3

A consistent drop rate, realistic swimming action, and downward-facing vibration legs make D.O.A.® Shrimp Lures easily capable of outfishing the real thing. These lures are made of soft plastic and impregnated with farm-grown shrimp to resemble the taste and feel of real shrimp. Excellent for almost every saltwater species, including snook, redfish, flounder, tarpon, ladyfish, jacks, and sheepshead. D.O.A. Shrimp have also proven effective on freshwater trout and bass. Use a slow retrieve for best results.

• Capable of outfishing live shrimp
• Excellent for almost every saltwater species
• Consistent drop rate and realistic swimming action
• Shrimp-impregnated
• Quantity: 3

A consistent drop rate, realistic swimming action, and downward-facing vibration legs make D.O.A.® Shrimp Lures easily capable of outfishing the real thing. These lures are made of soft plastic and impregnated with farm-grown shrimp to resemble the taste and feel of real shrimp. Excellent for almost every saltwater species, including snook, redfish, flounder, tarpon, ladyfish, jacks, and sheepshead. D.O.A. Shrimp have also proven effective on freshwater trout and bass. Use a slow retrieve for best results.

• Capable of outfishing live shrimp
• Excellent for almost every saltwater species
• Consistent drop rate and realistic swimming action
• Shrimp-impregnated
• Quantity: 3

The D.O.A.® TerrorEyz is the softbait that actually makes eye contact with fish. Its unique body profile features oversized holographic eyes that shoot out flashes of reflected light, prompting fresh and saltwater fish to go crazy and strike! The eyes actually comprise a hidden jighead for an extremely natural look and a true swim, especially in current; the nose deflects easily off rocks and other submerged cover. The TerrorEyz is highly effective for everything from crappies to snook to tarpon, and can be fished vertically or horizontally.

• Oversized holographic eyes
• Hidden jighead provides a natural look
• Swims true, even in current
• Can be fished vertically or horizontally

The D.O.A.® TerrorEyz is the softbait that actually makes eye contact with fish. Its unique body profile features oversized holographic eyes that shoot out flashes of reflected light, prompting fresh and saltwater fish to go crazy and strike! The eyes actually comprise a hidden jighead for an extremely natural look and a true swim, especially in current; the nose deflects easily off rocks and other submerged cover. The TerrorEyz is highly effective for everything from crappies to snook to tarpon, and can be fished vertically or horizontally.

• Oversized holographic eyes
• Hidden jighead provides a natural look
• Swims true, even in current
• Can be fished vertically or horizontally

The D.O.A.® TerrorEyz is the softbait that actually makes eye contact with fish. Its unique body profile features oversized holographic eyes that shoot out flashes of reflected light, prompting fresh and saltwater fish to go crazy and strike! The eyes actually comprise a hidden jighead for an extremely natural look and a true swim, especially in current; the nose deflects easily off rocks and other submerged cover. The TerrorEyz is highly effective for everything from crappies to snook to tarpon, and can be fished vertically or horizontally.

• Oversized holographic eyes
• Hidden jighead provides a natural look
• Swims true, even in current
• Can be fished vertically or horizontally

The D.O.A.® TerrorEyz is the softbait that actually makes eye contact with fish. Its unique body profile features oversized holographic eyes that shoot out flashes of reflected light, prompting fresh and saltwater fish to go crazy and strike! The eyes actually comprise a hidden jighead for an extremely natural look and a true swim, especially in current; the nose deflects easily off rocks and other submerged cover. The TerrorEyz is highly effective for everything from crappies to snook to tarpon, and can be fished vertically or horizontally.

• Oversized holographic eyes
• Hidden jighead provides a natural look
• Swims true, even in current
• Can be fished vertically or horizontally